Maple Water Market: Overview
Although maple water is a much hyped drink in countries such as the U.S., Canada, and U.K., the beverage is yet to gain a sizeable market outside of these countries. It thus continues to remain a niche market, but one that is on the brink of witnessing unprecedented growth.
Although referred to as ‘water,’ the product is in reality the sap of the maple tree, which farmers tap into in the spring. Maple water is the base ingredient for maple syrup, but is less sweet and runnier than the latter. Maple water is regarded as being a rich source of bioactive nutrients, which makes it a super-hydrating drink. Although there is only a limited body of research available on the benefits of maple water, some of the bioactive compounds that it supposedly has include polyphenols, vitamins, and nutrients. The product costs between US$3 and US$5 for a regular bottle but as the product becomes more widely available, prices could take a downward turn.
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Maple Water Market: Trends and Drivers
With consumers being more easily sold now on healthy and organic drinks, the prospects of the global maple water market are projected to be bright. By virtue of naturally being a dairy-free, gluten-free, vegan, and low-calorie drink, maple water carries the potential to appeal to a wide consumer base.
The worldwide beverage industry is in a state of flux on account of a growing consumer interest in natural and non-aerated/carbonated drinks. This has paved the way for the emergence of newer, healthier beverages. At the same time, dietary choices such as veganism and gluten-free are causing companies to bring about steady yet evident changes to their product portfolios. This trend will directly impact the course of the global maple water market.
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The current market for maple water is currently limited to the conventional markets of North America and Europe, where maple trees grow in abundance in certain regions. In many of the developing countries in Asia Pacific and the Middle East and North Africa it will still be a few years before both awareness and sales of maple water pick up. However, once that happens, these markets, with densely populated urban pockets and an increasingly affluent consumer base, could be extremely lucrative for companies in the maple water market.
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Some of the companies that have already gained a foothold in the global maple water market are Vertical Water, Oviva Eau D’Erable Pure, and DRINKmaple.
Highlights of the report:
- A complete backdrop analysis, which includes an assessment of the parent market
- Important changes in market dynamics
- Market segmentation up to the second or third level
- Historical, current, and projected size of the market from the standpoint of both value and volume
- Reporting and evaluation of recent industry developments
- Market shares and strategies of key players
- Emerging niche segments and regional markets
- An objective assessment of the trajectory of the market
- Recommendations to companies for strengthening their foothold in the market
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