The global tonic water market is projected to witness a notable growth in the years to come because of the rapid industrialization as per the Transparency Market Research reports. The vendors of the tonic water market are continuously investing in research and development plans in order to come up with new and better products as compared to that of the other vendors. Surveys are being held wherein consumer feedback is taken into consideration and hence experiments of new products are being conducted. The competition is seen to be cut throat and therefore the tonic water industry will see major growth rate in the coming years.
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Some of the leading vendors of the global tonic water market are Thomas Henry GmbH & Co. KG, Monster Beverage Corp., The Coca-Cola Co., East Imperial Superior Beverages, Fevertree Drinks Plc., and Bradley’s Tonic Co. New flavors of fruits are being introduced by various companies as part of their development strategy so as to hold a strong position in the overall market. The key strategy is to introduce new flavors that are both unique and new and gain as much profit as possible in order to spread business in other regions as well.
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According to the TMR reports, the global tonic water market is anticipated to be worth a US$2.45 bn by the end of 2025. Previously the market was valued at US$1.52 bn as per the 2016 records and now the forecast period is set from 2017 to 2025 with CAGR growth of about 6.10%. Among segmentation by products, the market is seen to be dominated by flavored tonic water and in terms of applications the tonic water segmentation of alcoholic drinks is projected to dominate the market as compared to revenue share collected by the non-alcoholic segmentation.
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The review presented above is based on a TMR report, titled, “Tonic Water Market (Product - Flavored and Non-flavored; Content - Regular and Diet; Application - Alcoholic Drinks and Direct Consumption; and Sales Channel - Direct Sales and Retail Sales) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025”.
The global tonic water market can be segmented as following:
Global Tonic Water Market by Product
- Flavored
- Non-flavored
Global Tonic Water Market by Content
- Regular
- Diet
Global Tonic Water Market by Application
- Alcoholic Drinks
- Direct Consumption
Global Tonic Water Market by Sales Channel
- Direct Sales
- Retail Sales
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