Oolong Tea Market
The growing awareness among buyers about medical advantages related with utilization of regular items like oolong tea, which helps in detoxifying body, strengthens the safe framework, helps in directing cholesterol level, and others are a portion of the main considerations expected to probably influence shopper's choice to purchase oolong tea. Presently, buyers are more disposed towards self-medicine because of rising entrance of Internet and web-based media. These elements are relied upon to drive development of the market for oolong tea worldwide over the gauge period. Mindfulness about hurtful impacts of food items that are artificially prepared is expanding among customers. As an option in contrast to these, more individuals are turning towards natural food items.
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Oolong is considered as one of the most enhanced tea and can be found in various assortments having unmistakable flavors and shading. The fame of this Chinese tea has filled in the new past in various parts of North America and Europe. The prominence of every assortment is developing with an ascent in good dieting and drinking patterns and is assessed to drive a solid development in the worldwide oolong tea market in the near future. Among all its varieties, the green tea beverage is highly popular especially among the millennial and is considered as a cold brewing oolong tea.
Oolong Tea Market Introduction:
Oolong tea is highly grown in China, and the tea is a partly oxidized green tea which can range from green and black tea. Oolong is one of the most diversified tea and can be found in different varieties having distinct flavors and color. The popularity of this Chinese tea has grown in the recent past in regions of Europe and North America.
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There are several varieties of oolong such as the Dan Cong which is the one of the higher grades of oolong tea and is often sold at premium prices. Another variety known as big red robe because of its deep flavor, is more oxidized oolong tea, and has a black tea appearance, this variety is one of the most widely available oolongs. The popularity of each variety is growing with a rise in healthy eating and drinking trends and is estimated to drive a strong growth in the global oolong tea market in the forecast period.
Oolong Tea Market Segmentation:
The global oolong tea market is segmented on the basis of its product type, nature, distribution channel, and region. The product type segment of oolong tea includes verities of oolong tea including; Big red robe, iron buddha, dan cong tea, ali shan, other oolong varieties.
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Based on nature of oolong tea, the matket is segmented as organic oolong tea and conventional oolong tea. Furthermore, based on the distribution channel, global oolong tea market is segmented as direct sales, online retail, supermarkets/hypermarkets, and specialty stores including natural food stores. Among which, sales through the Internet is expected to grow which is due to the increasing popularity of the health teas such as oolong, and matcha tea on social media. Specialty stores are also expected to increase its revenue shares over the forecast period due to the increase in number of establishments in Western European and North American region.
Oolong Tea Market Regional Outlook:
In China, consumption increased at a significant rate over the decade, and accounted for approximately one third of world tea consumption. India, with the second highest consumption was the second largest tea consumer this year, accounting for approximately one fifth of the global total. This rise is tea consumption is significant to the growth of allied tea segments including oolong tea. On the basis of regions, the oolong tea market is segmented as following key regions; North America, Latin America, Western Europe, Asia Pacific, Japan Middle East and Africa.
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