Market outlook
Calcium caseinate is a white milky liquid which is one of the member of protein family, obtained from casein present in skimmed milk. Calcium caseinate is generally stable at a pH above 5.7 and it contains about 17% glutamic acid. Calcium caseinate also comes in a powder form that can be mixed with milk, water or added to a protein shake. Calcium caseinate is easily soluble and does not clot in the stomach. It is an ideal supplement for kids, young adults as well as old age people. Calcium caseinate is primarily used as a dietary supplement for weight management and fat breakdown in humans and is also used as a food additive in food processing industry. Many food manufacturers are focusing to use calcium caseinate to decrease sodium levels and increase calcium content in their food products, due to which the demand for calcium caseinate is increasing significantly.
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Enormous application of calcium caseinate in multiple industries leads to boost its demand over the forecast period
Calcium caseinate is a slow digesting protein source, derived from the casein, it gives nutrition to our body over a long period of time. Calcium caseinate has found many other uses too, such as bodybuilders, athletes, and active sportsmen use it as a dietary supplement, with breakfast or after their workouts. It is also used in the food and beverage industry as a food additive in foods product such as ice-creams, whipping creams and toppings. Calcium caseinate are also used in a wide variety of bakery, meat and confectionery products. This multiple utilization of calcium caseinate by different industry is the primary factor estimated to drive the demand for calcium caseinate in the current as well as up-coming period. Over the years, calcium caseinate based supplements are being recommended by the doctors as it helps to strengthen bones and also helps in human bone formation. Slow release of amino acid for the optimal muscle recovery is also a key factor fueling the demand of calcium caseinate over the forecast period. On the flip side, some people are allergic to casein and may have a life-threatening reaction, but it is not much known. Even though this factor restricts the growth of the calcium caseinate market.
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Global Calcium caseinate market: Key Players
Some of the major manufacturers and suppliers operating in the global calcium caseinate market are Linxia Huaan Biological Products Ltd Co., Erie Foods International, Inc., Armor Proteines S.A.S., Nutra Food Ingredients, LLC., Fonterra Co-Operative Group, Foodchem International Corporation., Spectrum Chemical Mfg. Corp., Milk Specialties Co., Lactalis USA, Inc., Rovita GmbH., American Casein Co., etc. other than this there is a more small player in calcium caseinate market.
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Opportunities for Market Participants in the Calcium Caseinate Market:
There are plenty of opportunities in the calcium caseinate market, owing to its health benefits and various application in multiple industries. As per the current scenario, there are few key players in the market where the demand for calcium caseinate surpass their manufacturing capacity. That represents the existing opportunity for the new players to enter into the market and fulfill the emerging demand for calcium caseinate. In addition, an increasing number of athletes, bodybuilder and health-conscious people and their demand for a dietary supplement is also one of the factors to generate potential opportunities for the leading calcium caseinate manufacturers. More promotional activities and social media marketing on health awareness and dietary supplement resulting more demand for health supplements from the manufacturers, and leads to exploit lucrative market opportunities.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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