Global Egg Wash Alternative: Market Outlook
Egg wash is made from beaten eggs, which are mostly used to make baked products such as pastry, shiny, and brown in appearance. Egg wash alternative is a fluid solution containing ingredients intended to replace an egg wash for glazing the surface of baked products. Most of these ingredients are plant-based and provide clean label solutions to the consumers. Egg wash alternative mainly contains ingredients like vegetable oil, soy milk, rice or almond milk, fruits based, cream, milk, butter, yogurt, and honey. Egg wash alternatives are the vegan product that suits the most prevailing trend in the food industry recently.
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The global plant-based egg alternative ingredients market is anticipated to rise at CAGR of 5.8% accounting to nearly US $ 1.5 Bn till 2026. North America dominates the egg wash alternative market accounting for nearly 45% of the total market share. The important factors that are driving the egg wash alternatives market are vegetarian diets, demand for sustainable products, enhanced functionality of plant-based ingredients, and reduction of allergens, longer shelf life, improved functionality, and lower price volatility.
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‘Non Allergic’ Label Is Giving Traction to Egg Wash Alternative Market
The egg is one of the most common food allergens. According to the Food Allergen Labeling & Consumer Act (FALCPA), the egg must be disclosed on food product’s allergen factsheet or on its statements of ingredients to alert consumers about its presence. Egg allergies affected nearly 0.5-2.5% of young children with symptoms such as mild rash and anaphylaxis. Due to the rising concern towards the allergic effect of egg products many consumers are shifting towards egg wash alternatives to seek an allergen-free option. Adding to these labels, manufacturers are producing non-GMO, dairy-free, and vegan egg wash alternative that goes in parallel with the recent trend of the food industry.
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Global Egg Wash Alternative: Market Segmentation
Enhanced functionality provided by the egg wash alternatives is boosting its demand in the market. Based on the product type, features offered by protein, milk, and soy is that they provide good crust browning. The oil used as an egg wash alternative gives good shine and crunchy texture to the baked products whereas cream recreates the color of an egg without giving oil flavor. The melted butter adds crispy texture, excellent flavor, and flaxseed gives good shine and binder to bakery products. This way egg was alternatives that provide much better properties like functionality and sensory than egg wash in various bakery products.
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On the basis of product type, global egg wash alternative market can be segmented as:-
- Milk, cream or butter
- Vegetable oil
- Maple syrup or honey
- Yogurt
- Soy, rice or almond milk
- Fruit based glazes
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Global Egg Wash Alternative: Key Players
Some of the key market players in the egg wash alternative market are Puratos, Dawn Foods, Pak Group, Par-Way Tryson, Agropur Ingredients, Zero Egg, Corbion, KMC and others.
- Puratos has developed its egg wash alternative named Sunset Glaze which is uniquely manufactured under UHT treatment which makes it ideal for storage and convenient in use.
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