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Analysis of COVID-19 Crisis-driven Growth Opportunities in Plant Growth Regulators Market

Plant growth regulators have been gaining a marked popularity, in agriculture-driven economies, as bio-stimulants or bio-inhibitors that modify the physiological processes of plants. As agriculture becomes more mechanized and scientific development ensures the possibilities of using novel inputs to improve production, demand for plant growth regulators continue to increase, with sales of approximately US$ 5,600 million in 2018. However, the fact that uncontrolled use of plant growth regulators leads to exceptionally fast crop development, which results into ripening of the fruit surface while its core remains raw, remains a key concern among producers of plant growth regulators and end-users alike.

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The use of plant growth regulators among landscape contractors and lawn care operators has been on the rise, as they become aware about the potential benefits including slow grass growth, improved health & stress tolerance of turf, and better root development, which help reduce the amount of clippings and frequency of mowing. Emerging trends of in-house gardening and farming favoring growth of the plant growth regulators market growth, as more farmers shift towards the use of agrochemicals to enhance crop protection and provide nutrition-rich produce. Demand for natural plant growth regulators also continues to grow, with rapid adoption of organic farming that is influenced by the rising demand for organic and natural products worldwide.

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Sensing the unmet needs of the consumers, key plant growth regulators manufacturers are making efforts to identify the white space which is essential to stimulate their business growth; several initiatives and investments in R&D activities are key strategies of plant growth regulators manufacturers for gaining a competitive edge. Increasing government investments and remarkable growth in adoption of integrated crop management practices will further impact the prospects of the plant growth regulators market.

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The preference for organic farming is significant in Europe, representing nearly 7% of the total EU agricultural land in 2017, which has significantly influenced the demand for plant growth regulators. The onus on green and sustainable farming practices, along with the focus of consumers on decorative farming and roof gardening, has been paving lucrative avenues for manufacturers of plant growth regulators in Europe.

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As increasing agricultural production coupled with ever-rising demand for food continue to support the expansion of plant growth regulators market, while gains are complemented by investments, and introduction of favorable agriculture policies for farmers. The impact of these aspects on plant growth regulators sales have been particularly prevalent in the developing nations of Asia Pacific - estimated to emerge as a high-growth market for plant growth regulators. Degradation of soil quality owing to overgrazing, deforestation, urbanization, and industrialization, has led farmers in the region to opt for plant growth regulators, which promote effective cultivation of fruits & vegetables, cereals & grains, and oilseeds & pulses.

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